Faster video editing experiences for mobile creators.

The story

1. 01

   Background

   InVideo empowers creators to produce professional-quality videos using templates, stock media, and AI-powered workflows. For mobile creators, editing performance directly impacts user experience and product adoption.

   The Filmr mobile editor needed to deliver advanced video editing capabilities while maintaining high performance on mobile devices with varying hardware capabilities.

2. 02

   The challenge

   

   Building a powerful mobile video editor required solving several technical challenges:

   • High-performance video rendering on mobile devices
   • Efficient audio and video decoding
   • Complex editing workflows within a small-screen experience
   • Maintaining responsiveness during editing operations
   • Optimizing exports without sacrificing quality

   For creators, even minor delays during editing can significantly impact the overall experience.

3. 03

   Our approach

   We worked directly at the media framework layer to optimize performance where it matters most.

   Using Apple's AVFoundation framework, we engineered a native editing architecture designed for faster rendering, smoother workflows, and improved usability. Alongside media optimization, we built custom UI components that made advanced editing features more accessible to users.