Hockey Australia × Pro League Live × FIH
Sports · Fan Engagement
Live scores, AR celebrations and predictions in one fan app
A mobile fan engagement platform for the FIH Pro League that transformed passive viewers into active participants during live matches, and increasing fan engagement.
Headline result
40%
increase in fan engagement and retention
- Client
- Hockey Australia, for the FIH Pro League
- Industry
- Sports · Fan Engagement
- Platform
- Mobile (iOS & Android)
- Services
- Mobile App Development · AR Experiences · Sponsor Integration
The story
- 01
Background
The FIH Pro League is one of international hockey's premier competitions. Like every modern sports league, it competes for fan attention not only against other sports, but against everything else happening on a fan's phone during a match.
While fans followed scores and results, there was limited opportunity for them to actively participate during live gameplay. The league wanted to transform the mobile experience from a passive scoreboard into a second-screen engagement platform that fans would use while the match was in progress.
- 02
The challenge
The goal was to increase fan interaction and participation throughout the match experience while creating meaningful opportunities for sponsor engagement.
Key challenges included:
- Fans typically opened sports apps after matches rather than during play
- Existing experiences provided little interaction beyond viewing scores
- There was limited incentive for fans to return for future matches
- Sponsors needed visibility that enhanced the fan experience rather than disrupting it
- The league needed a stronger digital engagement channel during live games
- 03
Our approach
We designed the platform around the live match experience.
Real-time scores and standings became the entry point, while augmented reality interactions and match predictions encouraged fans to remain engaged throughout the game. Sponsor placements were integrated directly into the experience, ensuring commercial value without interrupting fan engagement.
The result was a second-screen experience built specifically for live participation rather than post-match consumption.
Pro League Live
What we built
Live Scores & Match Information
Real-time scores, standings, and match updates designed to keep fans connected throughout gameplay.
AR-Powered Match Celebrations
Interactive augmented reality experiences that allow fans to participate in key moments and celebrations as they happen.
Interactive Match Predictions
Prediction features that let fans forecast outcomes and track their performance throughout the tournament.
Sponsor Engagement Experiences
Native sponsor placements built into the platform from day one, creating value for commercial partners while maintaining a seamless fan experience.
Pro League Live
A closer look
The results
The platform transformed how fans engaged with live hockey matches, creating a more immersive and interactive match-day experience.
40%
increase in fan engagement and retention
Additional outcomes
Higher audience participation during live matches
Increased second-screen engagement
Stronger fan retention between matches
New monetization opportunities through integrated sponsor experiences
- Built with
Flutter Mobile- Augmented Reality
- Real-Time Match Data via CMS
- Sponsor Integration
- Technology partnership
This solution was delivered by Codezyng as a technology partner of Automatorr, supporting the development and delivery of the Pro League Live fan engagement platform.
Why it matters
Modern sports fans expect more than scores and highlights. They want to participate, predict, celebrate, and engage while the action unfolds.
By combining live data, augmented reality, predictions, and sponsor engagement into a single experience, Pro League Live created a digital channel that increased fan participation while delivering measurable value for commercial partners.
Related work
More of our work
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